This morning's New Zurich Times' leading story has to do with the falling US Dollar vs. the rising Swiss Frank. I mentioned this earlier. They mention that prices for US goods sold in Switzerland are near twice that for those same goods in the United States. They post the price of the Dollar at about 1.01 Swiss Franks, which I haven't seen yet, as most quotes I've come across have been about 1.03.
Further inside the paper they give a chart of various goods that are overpriced when purchased here in Switzerland. They also editorialize that the prices must fall. Trademark goods are ridiculously expensive. Especially when you consider that many of these products are no longer made in the United States.
Yesterday, I wandered around a couple of shops. One was a bookstore, but I realized that at the prices involved to buy from a scant collection of English language tech books, I could order from Amazon, with overnight shipping and still save. I take hits all along the way in that transaction, first with a padded exchange rate, a fee to transfer funds to my US account, expensive shipping to Switzerland, and lastly a potential 2.3% or so sales tax and 10 Frank fee from the Swiss Government. Still, it is way cheaper to get these goods from the United States. I get a better selection and cheaper prices.